Paytrail enables smoother transactions on mobile devices and in B2B e-commerce – Google Pay and Walley business invoice now available for Paytrail customers!
Paytrail has expanded its payment options with Google Pay, a seamless mobile payment solution, and Walley business invoice, designed for business buyers. This launch marks a significant milestone in Finland’s e-commerce, with Paytrail—Finland’s leading online payment service—powering transactions for over 20,000 businesses and organizations. As a pioneer in e-commerce, Paytrail continues to enhance the online shopping experience by offering more flexible payment methods.
“Our mission is to help online businesses grow, and expanding our payment options has always been central to that goal." – Joni Rautanen, COO, Paytrail
Easier payments to meet customer needs
Mobile payments have become a staple among Finnish online shoppers, with nearly one-third of all online purchases now made using mobile payment methods. Apple Pay was the fastest-growing option in 2024 with the highest increase in popularity and adoption. The launch of Google Pay now provides a convenient option for Android users.
Businesses also demand simplified payment solutions, and the challenges of B2B payments remain a key industry discussion. Paytrail’s data shows a growing need for business-friendly payment options that offer the same ease of use as consumer payments. Walley business invoice meets this demand with a streamlined, familiar payment process for business customers.
Google Pay and Walley business invoice to expand in e-commerce during 2025
These new payment methods are already available in select Paytrail merchants’ online stores, with wider adoption starting in February. Paytrail expects them to gain significant traction in 2025, enhancing both merchant success and customer satisfaction.
Merchants can activate Google Pay and Walley business invoice directly via the Paytrail Merchant panel, with no additional technical updates required.
"We believe that Google Pay and Walley business invoice will boost our customers’ success by improving conversion rates and the overall shopping experience. We are committed to continuously evolving our payment services to provide increasing value to our customers." – Joni Rautanen
Learn more about Walley business invoice and Google Pay.
Written by Suvi Tikkanen - Feb 17, 2025
